We teach the psychology
most marketers talk about and few practice.
Founded by Dr. Helena Voss after a decade in consumer research, MindPath turns behavioral science into applied playbooks. 18,400 students, 64 countries, one shared vocabulary.
Mission
To make behavioral science the everyday vocabulary of every growth, product, and marketing team on the internet.
Vision
A world where "we guessed" is no longer an acceptable answer to "why did you choose that pricing, that copy, that onboarding flow?"
How we work
Rigorous research, applied playbooks, and peer-powered cohorts — so every student ships something, not just takes notes.
How we decide what to teach.
Evidence over opinions
Every claim ties back to a primary study or a shipped, measured result. If we can't source it, we don't teach it.
Clarity over cleverness
Behavioral science gets mythologized. We translate rigorously and refuse to use jargon when a direct sentence works.
Ethics over coercion
We teach ethical application. Manipulating customers short-circuits trust; we show where the line is and why.
Research into action
Every module ends with something you ship. Playbooks, hypotheses, teardown templates — output, not notes.
Peer-powered learning
The private Discord community is half the education. Students benchmark, critique, and borrow shortcuts from each other.
Always up to date
Research evolves. So do our courses — lifetime access means lifetime updates, with changelogs on every module.
The people behind every module.
Dr. Helena Voss
Founder & CEO
Helena founded MindPath after a decade consulting on consumer research for global retailers and fintechs. She still teaches the flagship 24-module program and leads monthly live teardowns.
Arun Balakrishnan
Chief Technology Officer
Arun runs MindPath's platform, the research database, and our cohort intelligence infrastructure. He previously led engineering at two learning-tech startups.
Amelia Park
Head of Content
Amelia oversees every course's narrative and visual design. She personally teaches the Color Psychology and Visual Persuasion course and partners on new curriculum.
Samuel Okafor
Lead Expert — Enterprise
Samuel heads MindPath's enterprise curriculum and leads the Behavioral CRO Mastery for Teams program. He embeds with client teams to scale behavioral practice.
Isabelle Moreau
VP of Operations
Isabelle runs student experience, community operations, and billing. She turns every refund request and support ticket into a process improvement.
Dr. Rin Takahashi
Director of Research
Rin maintains MindPath's research library — the primary studies behind every claim in every course — and teaches the Habit Formation and Social Influence programs.
Want us to train your team?
Our enterprise curriculum embeds directly inside product, growth, and support teams — with whitelabel material, facilitator notes, and a quarterly behavioral review.