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Behavioral CRO Mastery for Teams

An enterprise-grade CRO program for product, growth, and support teams.

4.9 (280 reviews) 1,200 enrolled 28h of content

About this course

Team-wide behavioral literacy, structured testing framework, pricing strategy, behaviorally designed onboarding, retention systems, and train-the-trainer modules.

What you'll learn

  • Run a behavioral kickoff workshop
  • Ship experiments weekly
  • Govern a pricing page across tiers
  • Cut first-30-day churn
  • Train new hires without outside help

Who this is for

  • Product, growth, CX teams at Series B+
  • Agencies embedding behavioral practice
  • Head of Product / VP Growth

Prerequisites

  • At least three people from a shared team.
  • Comfortable reading analytics dashboards.

Curriculum

6 modules · 30 lessons · 7 hours total

01

Org-Wide Behavioral Literacy

5 lessons · 75 min

Shared language is the CRO multiplier.

  • The Team Vocabulary of Behavior Preview 16m
  • Shared Bias Reference Map 14m
  • Role-Specific Behavioral Lenses 15m
  • Making Research Findings Stick 13m
  • Running a Behavioral Kickoff Workshop 17m
02

The MindPath Testing Framework

5 lessons · 73 min

From hypothesis to shipped experiment.

  • Writing a Behavioral Hypothesis Preview 15m
  • Sample Size in Plain English 16m
  • Prioritization with the BICE Score 14m
  • Test Artifacts Teams Read 13m
  • Post-Test Rituals 15m
03

Pricing Strategy at Org Scale

5 lessons · 67 min

When pricing is product, not spreadsheet.

  • Reference Pricing Across a Portfolio 15m
  • Annual vs Monthly as Identity Signal 13m
  • Multi-Tier Decoy Architecture 14m
  • Grandfathering and Behavioral Fairness 12m
  • Pricing Page Governance 13m
04

Behaviorally Designed Onboarding

5 lessons · 68 min

First sessions that set the habit loop.

  • Activation Metrics You Can Move Preview 15m
  • Cue Selection for Day 2 and Day 7 13m
  • Welcome Series and Identity Framing 14m
  • Empty-State Design as Onboarding 12m
  • Reducing First-Session Friction 14m
05

Retention Systems and Anti-Churn

5 lessons · 69 min

Machinery around the Cue-Action-Reward loop.

  • Behavioral vs Demographic Segments 15m
  • Re-Engagement Sequences 14m
  • Cancellation Flow as a Listening Tool 13m
  • Win-Back That Works 14m
  • Retention OKRs Leadership Funds 13m
06

Train the Trainer

5 lessons · 71 min

Handoff so your team teaches new hires.

  • A Curriculum Kit for Your Org 15m
  • Facilitator Notes and Session Design 14m
  • Common Pushback and How to Handle It 13m
  • A Quarterly Behavioral Review 14m
  • Graduation: Team as System 15m

Your instructor

SO

Samuel Okafor

Org Behavior & Team Training Lead

🎓 MBA + MA Organizational Psychology, Wharton

Samuel leads MindPath's enterprise curriculum. He trains product, marketing, and support teams to align every customer touchpoint with behavioral evidence.