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Persuasion Beginner

Cognitive Triggers & Scarcity

Urgency, scarcity, authority, loss aversion — the triggers that move customers, without tipping into manipulation.

4.7 (510 reviews) 3,600 enrolled 7h of content

About this course

Combine triggers ethically. Teardowns of over- and under-used versions.

What you'll learn

  • Build a trigger audit for any funnel
  • Rewrite headlines using loss framing
  • Design honest urgency
  • Identify over-stacked trigger pages

Who this is for

  • Marketers running limited-time campaigns
  • Founders writing sales pages
  • DTC/course teams preparing a launch

Prerequisites

  • A live product page or campaign you can audit.

Curriculum

4 modules · 13 lessons · 2 hours total

01

Loss Aversion as a Conversion Engine

3 lessons · 33 min

Why losing beats gaining.

  • The Asymmetry at the Core Preview 11m
  • Loss Framing in Headlines 12m
  • Anti-Loss Guarantees and Policies 10m
02

Scarcity and Urgency Done Right

4 lessons · 43 min

Real vs manufactured.

  • Real Scarcity vs Fake Countdowns Preview 11m
  • Time-Boxed Cohorts and Drops 12m
  • Stock and Seat Counters 9m
  • Avoiding the Dark Pattern Line 11m
03

Authority and Expertise Signals

3 lessons · 33 min

Trust as a conversion multiplier.

  • Credibility Markers That Actually Work 12m
  • Press, Partners, and Proof 11m
  • Expert Endorsements Without Hype 10m
04

Stacking Triggers Ethically

3 lessons · 36 min

Coherent pages, not circuses.

  • One Anchor Trigger per Decision 12m
  • Pairing Urgency with Confidence 11m
  • A Trigger Audit for Your Funnel 13m

Your instructor

MC

Marcus Chen

Conversion Strategist in Residence

🎓 M.Sc Behavioral Economics, LSE

Marcus built and scaled growth teams at three Series-B consumer startups, turning behavioral frameworks into 40%+ conversion lifts. He teaches the applied side of everything MindPath covers.