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Foundations Beginner

Introduction to Behavioral Science

A fast, accessible primer on the key ideas from behavioral economics and consumer psychology — no jargon, no fluff.

4.7 (1,260 reviews) 9,400 enrolled 4h of content

About this course

If you’ve never formally studied behavioral science, this is your runway. In three short modules you’ll learn the handful of ideas that do most of the explanatory work.

What you'll learn

  • Describe the two-system mind and why it matters
  • Identify five biases in a live product flow
  • Write a one-page behavioral hypothesis for your own site

Who this is for

  • Complete beginners to behavioral science
  • Teammates you want to bring along before the flagship program
  • Students deciding whether customer behavior is their next skill

Prerequisites

  • Curiosity. That's it.

Curriculum

3 modules · 11 lessons · 2 hours total

01

The Two-System Mind

3 lessons · 30 min

The single most important model for understanding customer choice.

  • Fast Thinking, Slow Thinking Preview 10m
  • When Each System Dominates 11m
  • Designing for System 1 9m
02

Biases That Shape Choice

5 lessons · 43 min

The top five cognitive biases every marketer should know.

  • Anchoring Preview 8m
  • Loss Aversion 9m
  • Social Proof 9m
  • Scarcity and Urgency 8m
  • Default Bias 9m
03

From Theory to Practice

3 lessons · 30 min

How to use what you've learned tomorrow morning.

  • Spotting Biases in Your Own Funnel 11m
  • Running Your First Behavioral Test 12m
  • Where to Go Next 7m

Your instructor

HV

Dr. Helena Voss

Lead Behavioral Scientist

🎓 PhD Consumer Psychology, NYU

Helena spent a decade at the intersection of consumer research and behavioral economics — consulting for global retailers, fintechs, and SaaS companies before joining MindPath as lead scientist.