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Design Psychology Beginner

Color Psychology & Visual Persuasion

A designer-grade guide to color, contrast, and hierarchy as behavioral tools — not taste preferences.

4.7 (410 reviews) 3,100 enrolled 6h of content

About this course

Evidence behind color associations, contrast for conversion, and visual hierarchy.

What you'll learn

  • Choose a palette aligned to your brand's behavioral goals
  • Audit CTAs for contrast
  • Direct attention through hierarchy

Who this is for

  • Founders designing their own pages
  • Brand designers wanting evidence
  • Conversion copywriters needing visual literacy

Prerequisites

  • A page you can screenshot and redesign.

Curriculum

3 modules · 9 lessons · 2 hours total

01

Color Meaning Across Contexts

3 lessons · 33 min

Evidence behind color associations.

  • Color, Culture, and Context Preview 12m
  • Trust, Warmth, and Caution Palettes 11m
  • When Color Research Overreaches 10m
02

Contrast for Conversion

3 lessons · 33 min

Attention as a conversion resource.

  • CTA Contrast and Figure-Ground Preview 11m
  • Accessible Color for Better CRO 10m
  • Motion and Micro-Contrast 12m
03

Visual Hierarchy and Reading Order

3 lessons · 36 min

Directing the eye.

  • Scan Paths and F-Patterns 12m
  • Typographic Hierarchy in Practice 11m
  • A Visual Hierarchy Audit 13m

Your instructor

AP

Amelia Park

Brand Psychology Lead

🎓 MFA Design + Psych, RCA London

Amelia designs brand experiences that earn trust in milliseconds. She's spent seven years decoding how color, type, and tone shift perceived value across sectors.